Our History

  1. Choon Door Enterprise

    Choon Door Enterprise was set up to provide high quality door installation services to HDB, condo and landed property owners, as well as to contractors.

  2. Choon Door was renamed as Siong Door Enterprise

    After almost 2 decades in steady growth, we expanded our business and Choon Door was renamed as Siong Door Enterprise.

     

    We set up another division for wholesale and supply of door products. We acquired a larger warehouse space that can store up to 1,000 pieces of timber and veneer plywood doors to ensure a shorter lead time. We also started importing raw materials directly to further improve our quality, supply consistency and cost management.

     

    And supported by our in-house installation team, we could better monitor the job quality and offer shorter installation lead-times. Standard orders could normally be installed within 7 working days, versus other competitors who needed longer lead times of up to 4 weeks.

  3. SD Renovation was founded

    SD Renovation was founded with an in-house carpentry facility to provide design and renovation solutions for HDB, condo and landed property home renovation projects as well as commercial clients.

     

    The team, headed by the lead designer who holds a Bachelor’s degree in Interior Design from RMIT Melbourne, provides creative and professional solutions that create beautiful and exciting spaces for people to live, work and play.

  4. F&B business

    The company was heavily involved in the F&B segment in Marina Bay Sands. Hence, we decided to venture into the F&B business, and designed, built and launched a lifestyle cafe and music store along Orchard Road, Singapore’s world famous shopping belt.

  5. Rebranding exercise

    We underwent a rebranding exercise with the launch of our brand new website and e-commerce store.

     

    After the success of our F&B outlets, we are designing and building a 3rd F&B outlet. Located in another popular mall in Singapore, the outlet is slated for launch in Q2 2019.